In a meeting with Robert Duffy, founder of Magna Test Prep, he taught me what he does every day to stay productive. As 25-year old heading up a fast-growing ACT tutoring business and a self-employed person, much like us at MG Web Partners, staying productive and being self-motivated is incredibly important, and what he told me has helped me boost my own productivity and that of our small business.
Don’t sell. Rather, be helpful. It sounds simple but consumers today are much smarter than they were before the internet. Now, everyone has a computer or phone to look up your business. For example, many restaurants, bars, and services get their reputation based on Google or Yelp reviews.
Your audience visits your website for a reason, likely to solve a problem, find a solution, or hopefully because of some value you’re giving them. If your users have no need for your website, then it will be of no value to them. How can you create value and engage your audience? What can you offer them?
We wanted to revamp the whole look and feel of the site to better reflect what it really feels like to be at the Kollege Klub. By working together with the Kollege Klub, we were able to develop an improved branding strategy that give the site a similar look and feel to the place itself.
Shipping doesn’t just include writing blog posts, developing new products, launching a new feature on your website, or uploading a video of you doing some Facebook challenge. Shipping can be writing a tweet. Shipping can be posting a selfie on Instagram. Shipping can be uploading that track to Soundcloud of you rapping over Free Smoke.