Federated Co-Ops represents over 35,000 patrons with over 60 locations providing the services energy, agronomy, and retail. They approached us because their site wasn’t mobile optimized We created more product listings with filter capabilities and call to actions to let the user know how to buy the products
We helped them make a brand new website that was finally mobile friendly, take in propane/fuel orders, and list the following retail products:
- Federated’s web presence was not responsive or mobile compatible
- Old website had few resources to connect patrons to learn about their energy, agronomy, and retail services
- The combination of a static, unwelcoming interface and a variety of services (i.e. propane. oil, agronomy, retail) made it very difficult for visitors to quickly and efficiently find what they were looking for.
- Streamlining the site to help patrons find their solutions faster and more intuitively was our top priority.
- Also wanted to create an engaging visual design that would impress users and get them excited about using the site.
- Creating a site that provided flexibility with adding, editing, and removing products and product information easily without knowing code
- Adding metrics and analytics capabilities, and optimizing the speed and performance of the site.